Marketing Performance Analyst


As a Marketing Performance Analyst,
you will be a part of the Marketing team, a group of highly skilled and engaged specialists, working to provide the right e-commerce content and experience. Considering the right channels by understanding customer journeys and drivers of customers’ behaviors and preferences.
Your main role will be:
Defining a strategy and structure of paid ads within omnichannel environment in cooperation with marketing department (Product Managers, Acquisition and Retention team, Digital team) and external agencies.
Keeping up the data-driven culture within Marketing department using data from different sources and tools with focus on customer experience and ROI.

Key responsibilities

- Understanding and mapping out customer data throughout the customer journey
- Gathering and analyzing performance data through different communication channels
- Creating strategy for paid ads through different platforms
- Monitoring and reviewing campaigns in DV360 and further communication on strategy with external agency
- Evaluating efficiency and profitability of campaigns
- Providing recommendations on the most profitable campaigns, channels, products and services within omnichannel environment
- Analyzing behavior data, finding patterns and implementing the findings to enhance our marketing communication together with all marketing departments
- Reporting and interpretation of results to support data-driven marketing decisions
- Active participation in communication with Google Analytics developers z Grupy (Lyreco is switching to GA4 upgate Goole analytics, at the end of 2022)
- To collaborate on enhancement of Google Tag Manager setting

Required personal profile, qualifications and skills

- At least 3+ years’ experience in areas like: web analytics, search, customer journey analysis, A/B testing, Conversion funnel, CRM analysis, marketing communication metrics
- Understanding of the key marketing performance metrics through different formats (video, display, e-mail, e-commerce elements, etc.)
- Data driven enthusiast with strong analytical thinking able to find patterns
- Advanced user of MS Excel
- Advanced user of Google Analytics
- Google Tag Manager user, or advanced user is a plus
- Being able to brief agency and communicate effectiveness through data
- Power BI and Google Data Studio user, being able to give suggestions on report improvements
- Creating easy-understanding data visualizations
- Being proactive, strategic and able to work independently and as a part of a team
- English at level at least B2
- Experience with automation tools is a plus
- Experienced with SQL queries is a plus
- Additional marketing certifications is a plus

What you might like about this role:

- Working with rich customer behavior data from 4 different countries
- Making data driven decisions
- Working in a space open to experiments and innovations

Wage (Gross)

From 1 850 EUR/month. The final offer will be evaluated based on your skills and experience.

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